Cricket

Standard Bank has been a committed and long-term sponsor of cricket since 1997 and, over the last 13 years, has significantly increased its investment in the game to encompass prestigious international tournaments, the national South Africa ODI and Pro20 squads as well as South Africa's premier domestic tournament, the Standard Bank Pro20 series. A new property – the Standard Bank Schools Pro20 Challenge – has been launched in January 2010.

At an international level, Standard Bank has been the main sponsor of the South Africa "Proteas" ODI team since 1997. In 2005, the bank extended its investment in the national side and became the International Pro20 team sponsor.

Standard Bank is also the headline and sole sponsor of International Pro20s which feature the Proteas playing two Pro20 matches against touring sides to South Africa.

Domestically, Standard Bank launched the Pro20 series in 2004 and continues to be the title sponsor of the four-week tournament played between six domestic franchises featuring the country's top players. The Standard Bank Pro20 competition has fundamentally changed the way in which cricket is enjoyed in South Africa, and has been responsible for reversing declining audiences and generating renewed interest in domestic cricket. The enthusiastic support and subsequent success of Pro20 was a major contributing factor to South Africa being given the honour of staging the first-ever ICC World Twenty20 tournament in 2007.

As the long-term sponsor of the Standard Bank ODI and International Pro20 teams, and our desire to connect with local cricket fans through the shared passion of the game, we also recognise the stature of the International Cricket Council's (ICC) global tournaments. We have partnered the ICC on five occasions – as a Local Partner to the ICC Cricket World Cups held in South Africa in 2003 and the West Indies in 2007; as well as the ICC World Twenty20s held in South Africa in 2007 and England in 2009. Our most recent local sponsorship is of the ICC Champions Trophy held in South Africa in 2009.

For more information:
www.standardbankcricket.com

Standard Bank has six key properties:

  • The Proteas Standard Bank ODI team, sole sponsorship
  • The Proteas international Pro20 team and International Pro20 games played in South Africa, sole sponsorship
  • The Standard Bank Pro20 Series
  • The Standard Bank Schools Pro20 Challenge
  • Standard Bank cricket development
  • Standard Bank SACA Player Rankings

Standard Bank One-Day International cricket
Standard Bank is the sole sponsor of the South African One-Day International (ODI) team, which competes in One-Day International tournaments (ODIs) around the world.

The Standard Bank ODI team plays in a green and gold kit with prominent Standard Bank branding on the chest and sleeve of the official shirt.

Standard Bank International Pro20 cricket

The Standard Bank Pro20 competition has added another dimension to one–day domestic cricket in South Africa and has become a valuable extension of Standard Bank's long–standing cricket sponsorship portfolio.

In 2005, based on the clear success of the first two seasons of domestic Standard Bank Pro20 series, and the excellent reception by South African fans, Standard Bank announced they would be making an additional investment in the international Standard Bank Pro20 cricket game.

The inaugural Standard Bank International Pro20 between New Zealand and South Africa officially launched the 2005/6 season, and the anticipated positive response from the cricket loving public to the international era of 20–over cricket took the game to new levels.

Standard Bank's leadership and innovation in the international extension of the successful domestic Pro20 cricket formula set benchmarks globally. When the inaugural ICC World Twenty20 was played in South Africa in September 2007, it was widely accepted that the award of this prestigious international event by the International Cricket Council (ICC) was strongly influenced by the successful launch and sustained growth of Standard Bank Pro20 Cricket.

At the 2008 Sunday Times/Business Times Marketing Excellence Awards, Standard Bank was awarded the Marketing Excellence Gold Award in Sports Sponsorships, in recognition for the exemplary execution, activation and leveraging of its sponsorship at the 2007 ICC World Twenty20.


Standard Bank Pro20 Series

Standard Bank's long-term domestic and international cricket sponsorship created the perfect platform from which to launch a new twenty-over cricket format in 2004 - known as the Standard Bank Pro20 series - in partnership with Cricket South Africa (CSA) and SuperSport.

The three-hour, twenty-over match format delivers action-packed, fast and furious, boundary-bashing, seam-splitting entertainment, and has significantly contributed to revitalizing domestic cricket, reversing declining crowd attendances and generating renewed interest in domestic cricket.

As a strength-versus-strength competition, eighteen matches are played in four weeks, between six professional franchise teams in a round robin format. Play is fast and furious with a feast of tremendous bowling, huge batting sprees and fantastic fielding.

The concept of
sportainment was coined by Standard Bank to capture the essence of a cricket format that was played and viewed not only as a sport, but also a form of entertainment. This new phenomenon has set Pro20 cricket apart as a new generation limited-overs tournament.

The excitement and thrills of the cricket are coupled with entertainment elements off the field - both in the stadium and in the broadcast - to complement the overall spectator experience. This combination -
sportainment - is what has made Standard Bank Pro20 cricket unique.

In 2005, based on the clear success of the first two seasons of domestic Standard Bank Pro20 series, and the excellent reception by South African fans, Standard Bank announced an additional investment in the international Standard Bank Pro20 cricket game.

Both the domestic and international versions of Standard Bank Pro20 cricket began to set benchmarks globally. Standard Bank and CSA were viewed by the international cricket community as the leading innovators in developing and promoting an iconic property that has rapidly gained momentum world-wide.

When the inaugural ICC World Twenty20 (ICC T20) was awarded to CSA, it was widely accepted that the decision to host this prestigious international event in South Africa was strongly influenced by the successful launch and sustained growth of Standard Bank Pro20 cricket.

As the sole sponsor of the format locally, and with the sustained growth of Pro20 cricket, Standard Bank has fundamentally changed the South African cricket landscape, capturing the imagination of cricket spectators and attracting new fans.

More importantly, Standard Bank has become a key role player in entrenching South Africa's leadership in all facets of the twenty-over game.

At the 2007 Sunday Times/Business Times Marketing Excellence Awards, Standard Bank was awarded both the Marketing Excellence Gold and Grand Prix awards in Sports Sponsorships in recognition for the exemplary execution, activation and leveraging of Pro20 Cricket.

The 2010 Standard Bank Pro20 series is the seventh edition of South Africa's premier domestic competition.

Visit the Pro20 website


Standard Bank SACA Player Rankings

Standard Bank is the official partner to the South African Cricketers' Association (SACA) player ranking system for domestic professional cricket.

The Standard Bank Rankings rank domestic players based on points earned in batting, bowling and fielding performances in all three domestic cricket competitions played under the CSA umbrella.

CSA recognises that the Standard Bank Rankings play an important role in bench-marking the performances of cricketers in the domestic competitions, measuring and promoting player performances.

Standard Bank also sponsors SACA's player education programme, which assists in educating professional cricketers around issues related to their careers off the field and to prepare them for life after cricket.

SACA also runs a 'Most Valued Player' programme called the SACA MVP which combines a player's on-field performances with his results achieved in the SACA education programme. The final Standard Bank Rankings taken on the last day of the season will be used as the on-field measure for the SACA MVP.

The Standard Bank Rankings are available on the SACA website www.saca.org.za and www.standardbankcricket.com . The rankings are updated after every domestic competition match to allow for the monitoring of where each player stands at any point in time during the season.


Standard Bank cricket development

As well as its headline sponsorships, Standard Bank has made substantial contributions to cricket related development projects, and this investment continues to grow year on year. This is an extension of Standard Bank's commitment to building South Africa's cricketing future and ensuring the development and nurturing of future players through the development "pipeline". The investment assists Cricket South Africa (CSA) with growing and guiding young cricketers, as well as the building of future national players and teams.

Our considerable investment in Cricket South Africa (CSA) development initiatives encompass:

  • Standard Bank High Performance Cricket – which includes the Standard Bank National Cricket Academy and High Performance Programme
  • Standard Bank Schools Development Programme
  • Standard Bank Under 13 National Cricket Week



Notwithstanding the tremendous support CSA receives from other sponsors in their development programmes, Standard Bank's partnership with CSA at these different levels assists in the delivery of sustainable long-term structures for the benefit of South African cricket

The Standard Bank High Performance Programme (HPP) is a vital conduit between franchise cricket and the Proteas, and is designed to help Proteas aspirants to take the step to become significant Test, ODI and Pro20 players. The HPP works closely with the franchises as part of CSA's integrated "pipeline" to help players reach their full potential. Selected players are identified and invited to undergo High Performance training in order to ensure their talents are developed to the full.

The Standard Bank National Cricket Academy (NCA) provides a focused process to fast track the nation's best young players into first class and international cricket, and preparing them for the challenges of professional cricket. The NCA brings together a group of players from CSA's Affiliates and Associate members and represent a group from which CSA is able to draw the talent for the national teams, South Africa 'A', Emerging Squad and eventually the Proteas. Each year, approximately 20 candidates undergo four months of intense training at the University of Pretoria's High Performance Centre (HPC).

The Standard Bank Under13 Week is the annual age-group tournament for CSA franchises and affiliates. Boys representing 16 teams from around South Africa attend the official week, staged at a different venue each year.The week is about bringing young cricketers together so that they develop and hone their cricketing skills in a competitive environment. It is also aimed at facilitating life-skills, communication and encouraging interaction between learners from diverse backgrounds

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