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 Sustainability report overview              
 Group overview                               
 Group executive committee          
 Executive summary                           
 Stakeholder engagement               
 Economic contribution                    
 Corporate governance and ethics
 BEE and FSC                                   
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 Corporate social responsibility
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 African footprint                                  

Market share

   
 
 graph: Market share analysis 

Though not a specific management objective, our domestic operations gained market share in most categories of advances (see graph on left) with some of the highlights as follows:

Mortgage advances 25,8% (2003: 22,9%):

  • new business market share consistently at 25%;
     
  • comparatively young book with low fall-off;
     
  • application volumes increased; and
     
  • good relationships with mortgage originators.

Credit cards 32,8% (2003: 28,8%):

  • Barclaycard joint venture assisted entry into the lower end of the market, performing better than expected; and
     
  • increased number of accounts due to cross-selling.

Through the activities of Retail Banking, we held a 26,1% share of the market for retail deposits, including cheque accounts, conventional savings accounts and special investment accounts.

Through Wholesale Banking, conducted mostly through Corporate and Investment Banking, we held a 20,4% share of the South African deposits market and a 42% share of the South African corporate electronic banking market.