In a few short weeks, another year will draw to a close and thousands of South Africans will begin setting off for holiday destinations around the country. For franchise owners, especially those in the fast food business, their busiest and most lucrative time of the year awaits. But, says Ethel Nyembe, Head of Small Enterprise at Standard Bank, being ready for the festive business boom means making sure that all preparations are in place.
Timely preparations mean planning for all contingencies to ensure, as far as possible, that a successful and profitable holiday season is guaranteed. Unfortunately, being realistic in these times means that precautions are taken to upgrade security, and safe cash management procedures.
“The holiday season is all about great sales and increased turnover. This, unfortunately, means pressure on staff that have to cope with increased foot traffic, increased stock holdings to cope with demand and more effort being put in to ensure that service and quality standards do not suffer. It can be a tall order for staff – after all many will be working while their families relax and staff will be constantly aware of the family time they are missing.”
“It is also unfortunate that criminal activity usually increases during holiday periods. Thieves in holiday centres are well aware of the opportunities that come with larger numbers of people at popular resort towns. Increased security and facilities for electronic payments must be high on all franchisees’ agendas for the holiday period.”
Looking at operational requirements should involve:
“When everything is considered, the holiday season may be a ‘boom time’ for franchises, but it is also a time when risks increase. Keeping risks under control means that a franchise outlet can operate successfully and profitably without placing additional stress on the franchise and its employees. A secure, planned approach could result in a happy, successful season,” says Ms Nyembe.