Standard Bank and IRONMAN South Africa entered into a sponsorship partnership that will secure the long-term sustainability of one of the country’s premier endurance events while at the same time enabling Standard Bank to extend its brand reach to the fast-growing sport of triathlon.
The annual IRONMAN event is hosted in Nelson Mandela Bay, South Africa. It involves a 3.8km swim, 180.2km cycle and 42.2km run. The individual legs must be completed consecutively within a time limit of 17 hours, making the IRONMAN one of the toughest one-day endurance events in the world. The sponsorship will involve all of World Endurance Africa Holdings’ major event properties, IRONMAN South Africa, IRONMAN 70.3 South Africa and the 5150 African Triathlon Series.
Triathlon – and IRONMAN in particular – exemplifies all the qualities that Standard Bank stands for: hard work, dedication, endurance and commitment. Ironman offers Standard Bank a single entry point into all three sporting codes. The quality of IRONMAN South Africa’s development programme and the aspirational nature of the sport, which promotes a healthy, positive lifestyle, were also major points of attraction for Standard Bank.
Standard Bank IRONMAN 70.3 South Africa
Standard Bank IRONMAN African Championship
Standard Bank IRONMAN 70.3 Durban
Standard Bank 5150 Bela Bela Triathlon
Standard Bank 5150 African Championship hosted by the City of Ekurhuleni