It’s that time of the year when people across South Africa start thinking about swapping business wear for beachwear or bush gear as they start getting their families prepared for that well- earned festive season break. Coincidentally, many small business owners are also looking forward to the break, but for totally different reasons. For them, it is a time when annual sales enjoy a boost and provide a prosperous start for the upcoming year.
But, warns Ethel Nyembe, Head of Small Enterprise at Standard Bank, being successful over the festive period means having everything in place and ready for the boom-even though it may be a bit more subdued this year because of the downturn in the economy.
“To ensure that your business achieves what you want during the year-end festivities, you should make sure that everything is in place for your shoppers. Making a list of what to do is an obvious requirement when preparing for the festive period but attention should also be paid to making your shop an inviting and enticing place for visitors to browse around in.”
To achieve the best results possible, says Ms Nyembe, you should be: