Blending digital and business banking services where they are needed is the way of the future, as the Potchefstroom Business Centre opens its doors

Although digital banking is still on the rise, many customers prefer face-to-face interactions when discussing complex financial matters or when personalised advice is required, also to be considered are local dynamics, such as the economy of the area and the needs of businesses that typically use branches in a defined region, says Rishaad Webster, Head of Business Banking, North West.

“Although digital convenience leads the way and 95% of our customers regularly use digital solutions, Standard Bank believes its long-held positioning as a financial institution based on developing and maintaining relationships is still valid.”

“At the base of Standard Bank opening new branches is that having a physical presence in a community remains valuable. A ‘bricks and mortar’ branch constantly reminds people of the bank’s existence, stability, and strength. What will be noticed, however, is that the branch of a decade ago has changed significantly to blend personal service and the needs of the digital age.”

An example of these changes is the recently opened Potchefstroom Business Centre, which offers facilities for communities operating in and around the town, which is a regional economic hub in the North West Province.

With customers coming to Potchefstroom to conduct business banking and the needs of a rural agricultural community to be considered, it was obvious that a dedicated meeting place was required. Hence, the opening of the Potchefstroom Business Centre, says Webster.

“The branch and Business Centre are meeting the essential service needs of customers but are configured to facilitate the flow of customers so that waiting times are minimised, and customers have quicker access to bankers with the specialised knowledge and skills they require.”

“Dedicated spaces where business clients can interact with business bankers and support staff are critical to building the relationships on which Standard Bank is based.”

Therefore, the Standard Bank Business Centre in Potchefstroom offers customers a purpose-built business banking branch that is centrally situated. Among its benefits are facilities for a team of business bankers, private interview cubicles, and a board room for larger meetings.

“In Potchefstroom, many customers operate in sectors where cash is still king. To ensure that they can transact easily and safely, facilities include a dedicated cash teller function with a separate entrance and two auto banking machines offering around-the-clock service.”

Making the difference is that although traditional cash teller functions will be available during business hours, the dedicated business centre facilities are available on demand. Customers may meet with relationship managers and the wider support team or arrange a space for business meetings with their personal business contacts.

“The flexible approach to meeting facilities enables customers to use the latest plug-in-and-use digital conferencing and meeting technology while concluding their business needs,” says Webster.

While these branches meet the personal side of the banking equation, Standard Bank is also upgrading its digital services. This drive includes upgraded ATMs so that customers who may opt for personal interactions with bankers can access services wherever and whenever required.

“Having digital and personal service facilities meet in 45 centres countrywide demonstrates that we are dedicated to serving our customers in the best formats available. The branch network complements the bank’s digital and self-service channels. Our national footprint will be continually monitored to ensure that the appropriate mix of Standard Bank services are available where they are required,” says Webster.

ENDS

For more information, please contact:
Nkosinathi Msiza
Head of Coverage Marketing & External Communications | Business & Commercial Banking | Standard Bank
083 577 7585
[email protected]