Reliable alternative funding to loan financing for SMEs

Crowdfunding is a progressive way for small businesses to raise money through financial contributions from the public. Since crowdfunding is open to the public, businesses can raise funds from small investments from a variety of sponsors rather than a single source of capital like a traditional loan or investment.

Thundafund’s online crowdfunding platform allows businesses to pitch their projects to potential sponsors and offer incentives for different levels of investments. Sponsors can register and donate through the platform.

Crowdfunding gives new and smaller businesses an incredible opportunity to reach new levels of growth. They’re also able to expand and launch new products or discover new markets. It allows potential investors to participate in the business’s development without requiring a significant financial commitment.

• Visit Standard Bank’s Thundafund partner page
• Complete and submit the registration form
• Once your application has been accepted, register with Thundafund and set up your project
• Set up your project by providing a clear description of your project and objectives
• Outline how much you would like to raise and what the funds will be used for
• Set up a timeline of 30 - 90 days divided into 3 milestones
• Provide a list of rewards and incentives offered to investors for various levels of investment

• Make your project engaging: don’t only provide a clear description to investors but add other elements to your project that will grab people’s attention.
• Consider enriching your project description with images, videos, and examples of your work where possible.
• Harness your network: the more people aware of your project, the more investments you may attract.
• Share your project via social media, email, and with your personal and professional networks to increase your reach.

• When promoting your project, make sure to include the following:
  • The link to your project’s Thundafund page when you’re using digital channels
  • A clear call to action such as ‘Donate here’ or ‘Support here’
  • A reminder of the incentives offered to investors
• Be responsive and engage with your potential investors via social media and send out automated thank you messages after every donation.
• Communicate often: send your investors progress reports and updates regularly. Include the details of the milestones reached and other important information. By engaging with your investors, you can generate positive word-of-mouth and help attract additional investors and investments.