Homemark: A pioneer in the South African direct response marketing sector
Homemark is one of the most recognisable brands in the South African direct response marketing sector. The company focuses on two major markets: direct response and retail.
Homemark uses digital platforms, a 24-hour home shopping channel, infomercials, commercial TV advertising and print advertising such as product catalogues to reach their target audience. This strategy has been the key to establishing their strong presence and brand awareness in the marketplace, and the company currently has an existing client base of approximately 300 000.
Homemark sources, markets and distributes products ranging from electronics to home and kitchen, health and beauty, slimming and weight loss, fashion and travel, garden and outdoors, and babies and kids’ products. It also sells under exclusive licence Polaroid-branded products, Pelé-branded footballs and football accessories, Reebok-branded treadmills, X-trainers and other fitness accessories, and Adidas-branded boxing, karate and other MMA products.
The company has distribution in approximately 2 000 retail outlets such as Checkers, Game, Makro and Pick n Pay and is well established in most pharmaceutical chains such as Clicks and Dis-Chem. Homemark also has 30 stores in major cities in South Africa and aims to continue to expand its footprint.
A people-centric company with over 500 employees nationwide, Homemark has various initiatives to empower all employees to realise their full potential. As a part of its mission and vision, the company continuously strives to cultivate shared values, encourage honesty, diligence and trustworthiness, and illustrate professionalism at all times.
The company exports to countries such as Botswana, Hong Kong, Namibia, Swaziland and the United Kingdom, with an intention to expand in the future.