Franchising is more resilient than other business sectors in the economy, and seems less affected by economic downturns. This is especially true for the six key sectors: Fuel, Retail, Quick Service Restaurants, Telecoms, Automotive and Restaurants. In South Africa franchising is a very important sector to the economy. It contributes the following to the economy:

  • Over R300billion GDP contribution
  • Employs over 500 000 people

In addition to economic contribution, Franchising also facilitates the transfer of skills and knowledge. South Africa has over 700 Franchise Systems, 80% of these are home grown, i.e. South African brands. There are more than 33 000 franchise outlets operating in 17 Sectors.

A franchise is an agreement or license entered into by two parties, the franchisor and the franchisee.
A franchise gives a person or group of people - the franchisee - the rights to market a product or service using the trademark of another business (the franchisor).

  • The franchisor has the obligation to provide these rights and generally support the franchisee, both initially and on an ongoing basis.
  • The franchisee has the right to market the product or service using the operating methods of the franchisor.
  • The franchisee has the obligation to pay the franchisor certain fees as agreed to in the franchise agreement.

(*source: www.whichfranchise.co.za)

Before deciding whether to Franchise your business, the following need to be considered:

Credibility and a proven concept: The concept needs to be proven. The business must have a good track record and an experienced management team.

Profitability: The franchisee and franchisor should obtain a reasonable profit. The franchisor should receive a return on the investment in the development costs. The franchisee should receive a return on the investment in setting up an individual outlet.

Uniqueness: The business to be franchised needs to have a unique selling point that will allow it to differentiate its products or services from those of its competitors.

Sustainable and growing demand: The franchisor needs to ensure that demand exists in different areas, and that the product has staying power. The market for the product or service should be growing and the demand must be sustainable.

Intellectual property and systems: The business needs to have a set of systems, procedures, expertise, skills and know-how that optimises every operational step.

Transfer of skills: It must be possible to train prospective franchisees lacking experience in the sector within a reasonable period.

Support infrastructure must be in place: The franchisor must provide intensive initial and ongoing support to franchisees. This requires manpower, facilities, a veritable set of skills and absolute dedication to the creation of win/win outcomes.

(*source: www.whichfranchise.co.za)

Accreditation checklist:

  • The latest Disclosure Document
  • Franchise or License Agreement
  • Completed background information form
  • Latest audited financial statements and management accounts for the franchisor and any related subsidiaries
  • Operations Manual content summary; Group family tree.


Potential franchisees should consider the following before committing to an opportunity:

  • Will I be happy operating on my own but in accordance with rigid guidelines?
  • Does the particular type of business suit my personality and interests?
  • Can I comfortably acquire the knowledge and expertise to operate in the chosen industry?

What we offer?

  • Packaged Product Offerings:
    • Business Current Accounts
    • Business Revolving Credit Plan
    • Medium Term Loans
    • Vehicle and Asset Finance
    • Payment and Collection solution
    • Electronic Banking Facilities
    • Insurance
  • Franchisee Relationship Management
    • Dedicated Relationship Manager
  • Sector Understanding
    • Franchising sector expertise

Application for finance checklist:

  • Personal Balance Sheet/s of shareholders/directors/members;
  • Pro-forma balance sheet (start-up);
  • Cash Flow, Income and expenditure statement (projected for 1-year period);
  • Latest annual financial statements and management accounts (if existing business take-over)
  • List of assets to be financed;
  • Proof of owners /shareholders/directors/members contribution;
  • Security offered / available.

Additional supporting documentation:

  • Comprehensive business plan and SWOT analysis;
  • Identity documents of all partners/members/directors;
  • Curriculum vitae's for each member of management;
  • Company/Corporation registration documents;
  • Partnership/Shareholders/Members agreement (if applicable);
  • Copy of the signed lease agreement for premises to be leased;
  • Copy of the signed Franchise Agreement;
  • Copy of the signed Sale Agreement (existing business).
  • 6 months bank statements of all members, shareholders.


Call us on 011 344 5438
Email us on: franchising@standardbank.co.za

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